This quick setup process helps improve inbox placement, increasing the likelihood that your emails are opened and generating new opportunities.
First Steps: Domain Verification
Contact your Volie Coach and let them know which domain you would like to use for sending emails.
You must have access to the DNS provider for your domain (ie: It must be a domain that you own/ manage. It cannot be made up.).
We recommend using a subdomain for email sending. This could be something like “@svc.domainname.com”.
Voile will provide you with the records that need to be updated in your DNS provider in order to verify the domain.
Please let us know when this step is completed on your end so that we can confirm.
Be aware: Propagation of these changes can take between 24 and 48 hours.
Next Steps: Domain Seasoning
When you begin sending emails from a new domain, it has no established sending reputation. Mailbox providers such as Gmail and Yahoo use a domain’s sending history to evaluate email quality and trustworthiness. Without that history, emails are more likely to be delayed, filtered, or blocked. Warming up your domain helps build a positive reputation and improves email deliverability over time.
It’s normal for some emails sent from a new domain to be filtered as spam during the warm-up process. Mailbox providers use this period to evaluate your sending practices and how recipients engage with your emails. To help build a strong domain reputation and improve deliverability, follow the recommendations below.
Verify your domain. This step tells the recipient servers that the message is coming from you - not someone else. This also helps to keep mal-intending users from spoofing your domain.
Clean your lists. Voile will automatically ping-validate your emails and remove any recipients who’ve unsubscribed or who’ve hard/permanently bounced. You might also consider targeting acting/engaged audiences during your warm up period. During this period, engagement is important and inactive recipients can hurt your metrics.
Build strategically. We recommend a conservative approach with rolling out your new domain. We’ve provided a suggested schedule below. An aggressive approach can result in equally aggressive filtering by the mailbox providers and can cause longer-term problems with your domain’s reputation.
Be Patient. Getting from 0 to 100 takes time, but building a solid foundation of reputability is worth its weight in the long run.
Below is our recommended domain warm-up schedule. These recommendations are general guidelines based on several factors. Use your best judgment and monitor your results closely. If you begin seeing errors or deliverability issues, pause any increases and review the best practices outlined above before proceeding.
If your domain develops a poor sending reputation, we recommend pausing email sends for up to 30 days or following the recommended rehabilitation warm-up process. This helps rebuild your domain's reputation, improving deliverability and reducing the likelihood of bounces or emails being routed to spam.