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Session 2 Notes: Manager Certification Course

Topics covered on this Manager Certification session: Campaign Attempt Management, Priority Management and Campaign Performance Report

Written by Katie Miller

Campaign Attempt Management

  • What it does

    • Central view of:

      • Total customers in campaigns

      • Distribution across call attempts (1st, 2nd, etc)

      • Which customers are ready to be contacted now

    • Controls which campaigns are actively feeding calls to agents

  • Key features and best practices

    • Enable the Total Ready column; via the cog icon on the top left, under Campaign or Organization view. Click Total Ready Default.

      • This shows how many customers can be called now

      • This is critical for daily workload visibility

    • Use filters and views to manage complexity (organization, campaign, by campaign type, etc)

  • Campaign control

    • This area allows you to toggle campaigns off if you don’t want them fed to the team (default is all are on)

    • Toggle campaigns off for focused efforts (ie, promotions, power hours, etc)

    • Agents should log into every queue, every day - managers control prioritization, not agents

  • Customer management

    • Can unassign customers and remove them from the queue via the green Unassign Campaign Customers button.

    • You can also mass expire by a date range, using the red Mass Expire button.

    • If you want to fully delete a customer from a queue so Volie never sees them as enrolled (and they're not subject to marketing exclusion), your Volie coach can do this for you.

  • Call distribution logic

    • Attempt Order (Recommended: Highest to Lowest)

      • This feeds 1st attempts to the agents before 2nd, 3rd, etc

      • Contact rates drop with each attempt, so early attempts matter the most

    • Added Order (Recommended: Last in First Out)

      • This ensures the freshest leads are served first

      • This keeps outreach timely and relevant

Priority Management

  • How it works

    • Calls are fed to agents based on priority groups (ascending order). Important note: priority groups must be greater than 1; no negative priority groups or special characters are allowed (ie, -1, *1, etc)

    • Agents must complete all calls in a higher priority queue before being fed calls in lower priority levels

    • Inbound calls always take priority

  • Recommended Priority Structure

    • Priority 1

      • Inbound calls

      • Daily required calls (appt confirmations, telematic alerts, etc)

    • Priority 2

      • High-value campaigns (highest conversion potential)

      • These are the campaigns you want the team to touch every day.

    • Lower Priorities

      • Secondary campaigns

      • As time allows

  • Important Considerations

    • Large queues in a priority bucket will delay access to lower priorities

    • Volie will move agents down the priority stack when queues are cleared

    • Agents would be fed new calls from a higher priority group if/when those calls become available

  • Rotation Settings

    • Rotates agents across campaigns within a priority group

    • Most often accounts will set up priority based on attempts

    • Rotation applies to the entire team (not per agent). For example, if you have a rotation of 20 attempts per campaign in a priority group, that 20 attempts is for all the agents, not per agent.

    • Best practice: Start rotation around 15-20 attempts, then adjust based on team size

  • Maintenance Tip

    • Regularly audit your campaigns

    • Remove outdated or unused campaigns by making them Inactive or Archiving in the Campaigns menu

Campaign Performance Report

  • What it shows (in the date range you choose)

    • Number of calls made (attempts) in that

    • Contacts (the calls where agents chose a disposition that indicated they spoke with the customer)

    • Number of appointments set in those calls

    • Conversion rates based on number of attempts and contacts

  • How to use it

    • Sort by attempts

    • This quickly reveals where the team is spending their time

  • Key metrics to focus on

    • Contact rate (how often are they connecting with a customer)

    • Appointment rate, based on contacts (of the people they speak with, how many schedule an appt)

    • Review the correlation between their effort (number of attempts) and results (number of appts)

  • What to look for

    • High effort + low results: investigate further (do I want the team making this amount of calls? Are they selectively logging into campaigns? What is the priority? etc)

    • Low effort + high conversion: consider increasing the priority

    • Should campaigns be SMS vs phone calls, such as appointment confirmations?

    • Campaigns with:

      • High enrollment but low activity: potential missed opportunities

      • Campaigns with no activity: Consider deactivating, or adjusting (do I need to adjust priority, how customers are enrolled, etc)

  • Common insights

    • Teams may over-focus on easier calls (such as appt confirmations)

    • High performing campaigns may be underutilized

    • Time allocation doesn’t always match ROI

Key Takeaways

  • Managers control Volie; agents should not pick and choose which campaigns they work

  • First attempts and fresh leads are the highest value

  • Use reporting to validate where time is spent vs results achieved

  • Regular cleanup and auditing of campaigns is essential

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