How to read the Message Campaign Report
You will interpret deployment-level SMS metrics on the Message Campaign Report so you can see how bulk sends perform from delivery through replies, leads, appointments, and shows.
Before you start
Before you read the Message Campaign Report:
Open the report from Reports → Message Campaign Report and set Date Range plus any organization or campaign filters first
For other Volie report terms, use Reports → Glossary / Formulas
What this report shows
The Message Campaign Report shows how each SMS message campaign deployment performs — send volume, delivery, customer replies, leads, appointments created, appointments scheduled, and show results — with one row per deployment.
Definitions
The table below explains the columns and metrics on the Message Campaign Report:
Column / metric | Meaning | How to use it |
Organization Name | Dealership location for the deployment | Compare results across stores or filter to one location |
Campaign Name | Message campaign the deployment was sent from | Identify which campaign drove the send |
Deployment Datetime | Date and time the SMS deployment was sent | Sort or scan recent sends |
Enrolled | Customers enrolled in the campaign during the selected date range who agents could work | Compare audience size; not always the exact blast recipient list |
SMS Sent | SMS messages attempted in the deployment | Review outbound volume |
SMS Delivered | SMS messages successfully delivered | Compare to SMS Sent for delivery health |
SMS Failed | SMS messages not successfully delivered | Investigate delivery issues when this count is high |
SMS Responded | Incoming SMS replies tied to messages from the deployment | Gauge engagement; may count replies rather than unique customers |
SMS Unsubscribes | Customers who replied STOP to opt out | Watch for rising opt-outs after a deployment |
SMS Leads | SMS replies an agent dispositioned as a new lead | Measure lead capture from SMS |
SMS Appointments Created | SMS replies an agent dispositioned as a new appointment set | See appointments booked from SMS conversations |
SMS Appointment/SMS Response % | Appointments created divided by SMS responses | Judge reply-to-appointment conversion |
SMS Appointment/SMS Lead % | Appointments created divided by SMS leads | See whether leads convert to appointments |
SMS Appointments Scheduled | SMS appointments scheduled to visit the dealership in the date range | Track scheduled volume |
SMS Appointments Shown | SMS appointments where the customer showed (for example, a deal or repair order) | Confirm customers arrived |
SMS Show % | Appointments shown divided by appointments scheduled | Compare show rate across deployments |
How to read it
Use these steps to read the Message Campaign Report:
Set Date Range and filters so the report matches the store and campaigns you are reviewing.
Start with SMS Sent, SMS Delivered, and SMS Failed to confirm delivery volume and health.
Review SMS Responded and SMS Unsubscribes to see engagement and opt-out trends.
Check SMS Leads, SMS Appointments Created, and SMS Appointment/SMS Lead % for lead and appointment conversion.
Finish with SMS Appointments Scheduled, SMS Appointments Shown, and SMS Show % to see whether scheduled visits actually show.
Compare rows by Organization Name and Campaign Name to spot stronger or weaker deployments.
Limitations
The Message Campaign Report has these verified limits:
It covers SMS message campaign deployments only. It is not a replacement for Email Summary under Legacy Reports or for inbound or outbound conversion reports.
Enrolled counts customers enrolled in the campaign during the date range, not necessarily everyone who received a specific blast.
SMS Responded may count incoming replies rather than unique customers.
Glossary / Formulas on the Reports page focuses on other Volie report metrics; use the definitions in this article for SMS deployment columns.
Common questions
Why is Enrolled different from SMS Sent on the Message Campaign Report?
Enrolled counts customers enrolled in the campaign during the selected date range who agents could work. SMS Sent counts messages attempted in that deployment. Enrollment and send volume measure different things, so the numbers often differ.
Does the Message Campaign Report include email?
No. The Message Campaign Report is designed for SMS message campaign deployments. For email performance, use Email Summary under Legacy Reports.
Why is SMS Responded higher than I expect on the Message Campaign Report?
SMS Responded on the Message Campaign Report may count individual incoming replies rather than unique customers, so one customer with multiple replies can increase the total.
What to do next
After you read the Message Campaign Report, export the deployment table for a leadership review, adjust campaign or deployment strategy on underperforming sends, or open Admin → Campaign Deployments to schedule the next deployment.
Related articles
How to use the Message Campaign Report